Archive for August, 2009
How to override Google Analytics “last click wins” behaviour
Recently Blogstorm talked about how to carry out funnel analysis with Google Analytics to avoid the last click taking credit for your sales.
Today I want to share an interesting tip which allows you to turn off the “last click” behaviour of Google Analytics and ensure that the first campaign gets credit for the sale. For [...]
How user data, links & document scoring may be used in the “brand” algorithm
Ever since the brand update hit the UK last month thousands of people have been trying to analyse exactly what signals Google is using to give certain sites a boost in authority & rankings. A lot of people have even been looking at this data since the changes were first noticed in January on Google.com [...]
Servicing Stop.co.uk on Dragons Den
Just been watching Dragons Den and listening to the guys from Servicing Stop getting £100,000 investment (if I remember correctly) from Deborah Meaden in return for a 30% stake in the business.
It seems like a good idea but they are missing a big trick with their search engine marketing – the site is optimised (see [...]
Indexing slow? Blame Wordpress 2.8
Last night I was complaining that my Servicing Stop post was taking a few minutes longer than normal to get indexed – with such a time sensitive topic it’s critical that Google indexes and ranks the content within a few minutes.
@ducedoon pointed out that it might be because of a new addition to Wordpress 2.8 [...]
Microsoft to power Yahoo search
Microsoft and Yahoo are joining forces in an effort to compete with Google in the search wars. Yahoo algorithmic results will be powered by the Microsoft / Bing algorithm and the paid results will be powered by AdCenter.
The announcement is good news because it’s clear that the two companies can’t compete with Google by themselves. [...]
Why the UK SEO industry doesn’t have an image problem
Lots of people think that the SEO industry has an image problem but here in the UK we don’t really see it that way. I meet with clients all the time who have had a bad experience with a particular SEO company in the past but they always blame the company, not the industry.
Nobody I’ve [...]
Finally joined FriendFeed
I’ve finally joined FriendFeed you can follow me here.
Not getting the rankings you want? Hire me to help get you the results you want.
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First click & keyword funnel tracking with Google Analytics
Google Analytics has one major drawback for ecommerce sites – it only gives credit to the keyword or referring source a visitor clicked on the last time they visited the site.
This “last click” approach is what makes a lot of large ecommerce sites choose multi touch attribution analysis products such as Omniture and Coremetrics over [...]
SEO Meme – Twitter powered SEO news
Today we are very softly launching SEO Meme – an SEO news page powered by Twitter & Tweetmeme. The site displays popular SEO, social media and internet marketing related content with the most tweeted content making it’s way onto the homepage.
While the site has potential there are a few glaring errors caused by spammers and [...]
Twitterfeed is killing Twitter Search
First of all let me get one thing straight – I like Twitterfeed. It’s a perfect way for me to publish my feed to Twitter.
The problem arises when people start to publish other peoples feeds to Twitter. For example the people who think automatically tweeting the Mashable or TechCrunch feeds will somehow make them appear [...]