Comments are one of the things that make blogs unique and special. Anybody who reads a blog may, if the blog owner allows it, publish comments under a blog entry to agree, to disagree, to sympathize, or to share their own thoughts. This interaction is different than more traditional feedback utilities such as Guestbooks. Guestbooks are generic—entries are not tied to one particular page, or commentary. Blog comments, on the other hand, are tied directly to a particular entry.

Today, a Blog is a very influential component of your website, and its importance in terms of marketing and promotion is growing exponentially. Your website Blog maintains a web log of thoughts, activities and content that is contributed by those authorized to do so on behalf of your business. While blogging started out as a personal “public diary” of thoughts for individuals, it’s grown to become a powerful marketing tool for your business.

A website that blogs, is one that is conscious of its standing and reputation and believes in sharing its beliefs and thoughts. Blogs help build your credibility in a slightly more informal manner through incidents, experiences and thoughts that are shared by people and commented upon by others. A blog serves as a direct user interaction channel, and helps track the pulse of your visitors through comments and feedback that they post.

Blogging sensibly will bring in traffic that is relevant and meaningful. An audience interested in your thoughts will be drawn towards your website as well. Blogging helps bring in traffic on the site, thus it is imperative to tie in Blog content to well researched and relevant pages on your website. After all, the bottom line is to bring in the traffic and facilitate conversion.