Jason Butcher

Experts Vs Crowds: The battle defining our relationship with information (Part 2)

Experts fighting back The current balance of power between crowds and experts hugely favours crowds, largely because the social media and networking movement of recent years has given the crowd the tools and mechanisms it needs to build efficient methods of collaboration and communication, and this has naturally been focused on the lowest common denominator. Experts absolutely have a role to play and now that the crowd has benefitted from practically all recent internet innovations, attention appears to have shifted towards providing the same for experts, essentially intentionally or unintentionally correcting the balance. This is predictably being advanced principally in the two fields of search media and social media. Within the realm of the search engines, today’s prevailing algorithms have focused on harnessing the crowd to determine where a site should rank in a search engine results page. Loosely, this works by looking at the number and quality of sites…

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