Jason Butcher

Hold the front page….Man has turkey sandwich!

Google released real-time search this week, incorporating Twitter and kin. So we at Greenlight took it for a road test. We evaluated what the pros and cons are for users and for marketers. Amidst all the hype, I can’t help feeling the usefulness of the results seems to range from the inconsequential, to the surreally disappointing. Admittedly these are early days, but in our first road tests, which happened to be on searches for ‘Turkey’ i.e. the country not the game fare, the impressive list of relevant results, which included Lonely Planet, The State Department, The CIA, The Turkish Tourism Ministry, had somehow been permeated by the resounding news, that ‘thoughtbeast’ (presumably an alias), was enjoying a sliced turkey sandwich for lunch. With milk and Doritos, no less! Ok, fair enough. Seasonally relevant perhaps, but way off the mark. Having been in search marketing for 10 years, and seen all…

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