Jason Butcher

The number of links pointing to your site from other sites denotes the importance of your site to search engines and plays a crucial role in determining the ranking of website in search engine result pages. In order to gain page rank (PR) and attain high rankings for focused keywords, you will need a large number of quality inbound links.

Good links also bring in substantial amount of direct traffic. Unfortunately, the definition of good quality links is not clearly understood, and a lot of times one ends up with links that may cause damage to the website’s PR and reputation instead of helping it grow.

We  need to follow very strict quality guidelines for the links we build for our business associates. We also lay a lot of emphasis on content-based links rather than only focusing on high PR links that may come from pages that have a very low content vs. link ratio.

Link Building is one of the most important aspects of your online Marketing strategy, and must be thoroughly researched and planned. Adhering to a long-term link building commitment is crucial to your business, since building links and staying on top is very similar to continuously running a race to stay ahead.

Every B2B company has suppliers. Take for example the case of our industrial pump client. There must be another company building the machines which are used to build the pumps. Make an arrangement with your supplier and let him write a case on their site about how they build your machines. Make it interesting for their visitors, but don’t forget the backlink. In this way, you can transform your offline network to be your linkerati.

For some niches, there is not much interesting to say. In such a case, you might want to enlarge your linkerati by blogging about other company related issues. Start a blog about running a B2B company. Corporate blogging isn’t as easy as it sounds, but of course it’s an option. Doing link building for such a blog shouldn’t be a big problem.