Jason Butcher

Twittle & Twing – Why Google and Bing need Twitter data.

First it was Microsoft, followed a day later by Google. At the end of last week both giants have signed deals with “micro blogging” phenomenon Twitter to reuse its vast repository of data for their own purposes. The terms of the deal aren’t known, but it probably represents the first time Twitter has managed to leverage its user base – around 5.1 million strong, if you go by publicly accessible profiles – as a major source of income. This has proved a stumbling block for other Social Media favourites such as YouTube and Facebook, but by acting as a single gathering point for the type of information that search engines can’t typically get at, Twitter has made itself extremely attractive to Google and Microsoft. Time Sensitive Queries Search engines exist in part to satisfy a need for what might be termed “static” search; informational or transactional searches where the user…

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