France’s “Google tax” – Sounds like protectionism

A report has been made public proposing that France begins taxing the likes of Google to subsidise its own creative industry. The authors of the report suggest that this new taxation could raise up to the equivalent of $28 million, which in the grand scheme of things isn’t much money at all. The suggestion that the tax will help France subsidise music artists and book publishers doesn’t therefore sound like the sole objective here, given that this amount of money won’t make much of a difference if it’s spread so thinly across France’s creative community. On this basis it feels like protectionism of the worst sort – instead of collaborating with successful, innovative companies, or creating an environment that promotes innovation domestically, France appears to want to give its own industries an unfair commercial advantage by taking money from non-French firms. If the proposals are made into law, this then…


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SEO

The history and evolution of SEO

Ever wondered when links became such an influential component of SEO? Or when Google released the infamous “Florida” update and what effect it had on search engine optimisation? Perhaps you’re interested in the origins of the unsolicited link exchange, or want to know when (and why) nofollow was created. All these questions and ma...

SEO

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SEO

Hold the front page….Man has turkey sandwich!

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SEO

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SEO

Google’s ‘Web History’ – Tailored to fit or exclude, is the question

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SEO

Google’s launch into UK online property poses a severe threat to property intermediaries

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SEO

Spark Something – Driving Search Demand… and Ignoring SEO

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SEO

Experts Vs Crowds: The battle defining our relationship with information (Part 2)

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SEO

Twittle & Twing – Why Google and Bing need Twitter data.

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